We pursue collaborative relationships with our clients to find the hidden potential of people and brands, inspired by the world. We are a results-focused team with a thorough understanding of both the creative and business side of marketing, a proven ability to drive sales, increase brand awareness and offer significant ROI. We work in many industries including finance, technology, food, travel, retail, manufacturing, B2B and many others. Check out some of our clients below...
The production that was put together was exactly what we were looking for to continue to promote our operations and business going forward. We look forward to working with them in the future. - Perimeter Aviation
SUPER!!! You and your team did a great job! - Sparkologee
Thank you so much for all your hard work on the training video! It’s a relief to know that I can partner with you, someone that can manage a project with minimal involvement on my part. I realize the budget was lean and the timelines were even leaner, but you managed to exceed my expectations. - Sherpa Marketing
I worked with their team on a promotional video about my work as a celebrity portrait photographer in New York. They bring a genuine sense of adventure and possibility to their productions and it seems contagious, as their attitude influences the crew and subjects to step up and bring their best. The team was professional, productive, creative and a pleasure to work with. I was very happy with the final product. I would not hesitate to work with them again. - Chris Buck
Very well done. Congratulations to the whole team for putting this video together in less than 7 business days! - PwC
We received great employee feedback on the video…it accomplished what it was supposed to, inform and create pride! - Rogers
If you are looking for something refreshing, updated, with a unique approach, then this is the kind of project this company thrives upon. They will make you feel that you are in good hands with their professional, fun and focused approach, which I find very rare in the agenies these days. - Manitoulin Transport
I want to thank you and the great team for being so accommodating to us. I really enjoyed working with you! - Gap Inc
Professional, courteous, a pleasure to work with! - Kivalliq Air
BAM! I love it! Job very well done. Thanks for the turnaround. - BIG
Thank you for all your hard work on this project, I'm genuinely grateful. The connection to you was a butt-saver :) - Deuce Design Inc
I think it's absolutely SPECTACULAR! I'm so proud of you guys! Thank you! - PwC
Look great. You should be proud of your team. - Medcan Clinic
All I can say is the videos are just terrific! So inspirational! Thank you very much again for your brilliant contribution. - Nestle Water Canada
Allstream sought services to produce a video that would capture the attention of our sales community at our January 2012 National Sales Conference. The video was not only well received but it also stood out as one of the most effective internally-focused marketing materials presented at the conference. I am more than happy to recommend their services to any organization seeking the production or upgrade of corporate video. - Allstream
The videos will be great tools for our sales group. Your team did a great job! Please extend my appreciation to all involved. - Monarch Industries
Want to see what happens behind the scenes? Plan ahead with these tips from the McElwain & Company team? Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production.
Companies of all sizes are realizing that video production for their business is an important part of their marketing communication and sales mix because business decision makers would rather watch video than read text. These companies also realize that a well thought out business sales or marketing video can communicate more in a shorter amount of time than text.
So if you fall into the camp of executing on a video content marketing strategy, then pre-production planning is something you should get good at really quick. Here are 3 steps to help you plan and prepare for a constant flow of business video production content.
Step 1 – Make sure that your business video production follows your core business goals.
Just like your business has different types of communications at different times over the sales process, that same kind of approach should be taken when looking at video. Deciding on what business videos to produce should mimic what is important to your product/service releases, industries you want to go after, or bottlenecks in the sales process. Once these decisions are made, write 2 or 3 of these ideas down as some may be beyond your budget or capabilities to execute.
Step 2 – What is the marketing objective, and therefore distribution, of your business video production project?
Many companies think that one video is a video content marketing strategy, and try to shove everything into a 3-5 minute video. Just like different marketing programs have distinct goals, one video is not a one-size-fits-all solution. Video production content is a piece of the puzzle in your marketing/sales plans. So depending on the type of goals you have at any given time (branding, thought leadership, lead conversion, nurturing, or in your sales process) combined with the type of distribution channel you will use for that goal (advertising, SEO, PPC, trade shows, emails, sales teams) will dictate the type of content you will prepare for your business video content marketing project.
Step 3 – Coordinate and plan your business video production content toward your key messaging.
Once you have decided the business focus and marketing objective of your video, you can start to think about whether one or many videos will achieve your objective. Then begin to outline the key topics with 2–3 subtopics that you would typically discuss if you were in person.
If you have a specific product or service that fits well into multiple industries, you may want to do a video that targets each industry. Furthermore, many of these sales need to get buy-in from multiple decision makers… so you can make videos that talk to a CFO differently than to a CIO or a CMO.
This is an important part of planning. If you write down what you would typically say or questions that you would answer with prospective customers in a meeting, phone call, or other personal interactions, your business video production will include meaningful information that future buyers need to know.
Once you have your videos planned out on paper, you can set up the day of your video production shoot with a professional video production services company (& Co!) or your own in-house resources. This ensures that each video will be specific to your business goals, your marketing objectives, and the information your customers need to know in order to buy from you.
While this article focuses on the pre-production process of video production, a solid and professional team of video production resources should not be overlooked. There are too many articles and people out there suggesting that a professional services company can make good video content with their mobile device… this article is not one of them LOL
Megan McElwain speaks in stories, as any good brand should. But there is one in particular that reveals a boldness that's precipitated success. She was working for CTV when she spotted an Executive Producer on the same flight who was concerned about her morning show reporter being exhausted. "I see a guy up there and nobody's sitting next to him. So I asked the guy to move to a different seat so that this reporter could have those two or three seats to sleep...Somehow I started to move up quickly after that."
Today McElwain runs a marketing and advertising agency with clients that have included PricewaterhouseCoopers, TD Canada Trust, Great-West Life, Nestle, and Gap Inc. & Co. uses live action, drones, animation, and even 3D modeling to produce videos for clients across multiple industries.
“There’s nothing we can’t do…. We figure it out.”
She explains that she and her contractors from across the continent have a “film attitude,” rather than a corporate one. Case in point: Her favourite project was a series of videos produced for Exchange Income Corporation subsidiaries. Over 32 days straight, she and her crew took 15 flights and two helicopter rides to reach places like Baffin Island, Missouri, Whale Cove and Iqaluit. They mounted a camera on an iceberg; cut a hole out of an airplane to shoot a second plane taking off; and had a cameraman climb a cell tower.
“We’re a group of creatives that like to try new things.”
To understand how she got here though, it’s critical to understand how she got here – both literally and figuratively.
McElwain’s dogs Howard and Georgia watch from behind the glass in a spacious brick-lined office space as she hurriedly tells her story between meetings.
“I’ve always had a can-do attitude,” she says. She recognized early on that her strength was in building relationships, particularly when she could get face-time.
In high school she approached York University’s radio station and convinced them she should work there, on air, despite not being a student. Before graduating from Ryerson’s Radio and Television program, she bet her dad she could get a job in L.A. and won after flying out to get face-time with execs – she chose a FOX internship. After graduating, she landed positions with CBS’ The Early Show then A&E in New York.
Since then she’s worked in Toronto, Ottawa and Paris with CTV, CBC, Entertainment Tonight, CPAC, and MuchMusic. Six cities in 10 years.
Including a stint in Winnipeg with Original Pictures. That, perhaps, takes a little more explanation.
She moved to Winnipeg for love eight years ago. When the relationship ended though, she, Howard and Georgia drove back to Toronto, where something was telling her to pursue her entrepreneurial itch.
“Winnipeg started my company,” she explains. “I don’t know if my company would’ve gotten off the ground without that experience.”
McElwain describes Winnipeggers as fiercely loyal and after just two years there, she was embraced as one of their own. She says at the time, there was little competition for motion graphics and animation while she had a “plethora” of contacts.
Those building blocks eventually landed her larger clients.
She credits her years in film and television, as well as an emphasis on nurturing relationships as the key to clients’ loyalty. “People want to do business with people they like.”
And who could not like working with a company that sends you Rob Ford bobbleheads; buys you a lordship title; and remembers to ask about your marathon or child’s piano recital?
Though clearly a savvy businesswoman, McElwain didn’t learn about business in journalism school. What she didn’t learn on the job she learned through Enterprise Toronto.
“I had all the experience in the world in terms of making a video. I had no idea how to run a company,” she says.
“I think it’s great. It was my first point of entry to kicking off my business.”
McElwain attended Enterprise Toronto courses for over a year, met with a consultant, and participated in the Small Business Forum three years in a row. That “introductory base knowledge” also led her to receive the Ontario Self-Employment Grant and to pursue other entrepreneurship programs.
McElwain says she often sends people to Enterprise Toronto, completing “the circle of greatness.”
It’s been five years since she launched her business and while she’s had to contend with near-bankruptcy, sexual harassment, and now a “harrowing” copyright infringement lawsuit** against a company she mentored – she says there’s nothing better. She hopes to triple revenues in the next five years and is eyeing a deal that would take her there almost overnight.
“Onwards and upwards, I always say.”
And with that, it’s time for her next meeting.
McElwain & Company Inc.
224 King Street West, Toronto, ON M5H 0A6